What does this mean for offline businesses and the opportunity for others to get online?
I took this section from an article written by Kyle over at Wealthy Affiliates (which is mostly about cookie life cycle and how it might have affected Toy “R” Us affiliates program):
Companies That Are Not Investing in e-Com, Are Doomed.
I would have to say if a company is just starting to get into the Econ aspect of their business, they are potentially too late.
When you are competing with the likes of Amazon, eBay, Wayfair, Jet, Etsy and some of the other big players in the e-commerce space, you need to realize that if you is going to step into the e-commerce world you need to be prepared to compete on many fronts.
Some of these include:
- Price
- Shipping
- Shopping UI/UI
- Customer Support
- Affiliate Program (incuding “cookie length”)
- Affiliate Management
These are all areas that the top online commerce companies have focused heavily on, and are succeeding as a result of their efforts in these areas.
In an industry where the “affiliate cookie” bar has been set pretty low by Amazon, any sane affiliate will take a 5-hour cookie as nothing short of insulting.
Read the full article here: https://my.wealthyaffiliate.com/kyle/blog/the-toys-r-us-affiliate-program-going-bankrupt/a_aid/b93fe674
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