What does this mean for offline businesses and the opportunity for others to get online?

I took this section from an article written by Kyle over at Wealthy Affiliates (which is mostly about cookie life cycle and how it might have affected Toy “R” Us affiliates program):


Companies That Are Not Investing in e-Com, Are Doomed.

I would have to say if a company is just starting to get into the Econ aspect of their business, they are potentially too late.

When you are competing with the likes of Amazon, eBay, Wayfair, Jet, Etsy and some of the other big players in the e-commerce space, you need to realize that if you is going to step into the e-commerce world you need to be prepared to compete on many fronts.

Some of these include:

  • Price
  • Shipping
  • Shopping UI/UI
  • Customer Support
  • Affiliate Program (incuding “cookie length”)
  • Affiliate Management

These are all areas that the top online commerce companies have focused heavily on, and are succeeding as a result of their efforts in these areas.

In an industry where the “affiliate cookie” bar has been set pretty low by Amazon, any sane affiliate will take a 5-hour cookie as nothing short of insulting.


Read the full article here: https://my.wealthyaffiliate.com/kyle/blog/the-toys-r-us-affiliate-program-going-bankrupt/a_aid/b93fe674 


Learn how I make money online… Click here: http://worrellwright.com/money/


Leave a Reply

Your email address will not be published. Required fields are marked *

Related Posts

Finance

15 things 10 years and 15,000 posts taught him…

He joined the Warrior Form community on June 2, 2007, a little over ten years ago. As he posts this, it’s post number 15,000. As it’s traditional to mark milestones by creating a post like Read more…

Fundamentals

He Worked With Elon Musk And Learned That Intelligence Is Not The Key To Success

Question: As a 15-year-old who aspires to be an engineer, I admire people like Elon Musk. How do you think someone could be as successful as him without being as smart as him? Answer by Jim Cantrell, Read more…

Finance

What the Wealthy Buy on Payday, But The Poor Don’t

The wealthy, middle class, and poor will buy different things next payday. Watch the video below to see what they buy, and learn how to create wealth on ANY income. We all should increase our confidence Read more…